Resolutions and Crossroads

New Year’s came and went without a resolution. Ash Wednesday slipped by without me giving anything up. Now we’re almost three months into the 2012 and I’m stagnating. I’m back in school, three years after having dropped out. I’ve got an internship with an awesome press that is the best job I’ve ever had. But, all that is carry over from 2011. The big changes I swore to make are markedly absent.

By big changes I mostly mean my weight. I’m fat. We’re not talking kind of pudgy fat. We’re talking just too slim for “Biggest Loser” fat. I’m also balding. Neither fact makes me jump for joy, but I could deal with either by itself. I can be fat. I can be bald. I will not be bald and fat. A childhood of watching my father’s receding hairline taught me that you can go bald with your dignity or without your dignity, but you will go bald. That means my weight needs to get under control.

So why has something this simple, and this important, taken me so long to get under control? Probably because my weight has always been the touchstone to my state of mind. I’m stagnating, and expanding at the waist, because I’m twiddling my thumbs pretending I don’t have to make big decisions about my future. Here’s the thing: I’ve wanted to be a writer since I realized that people got paid to make stories. As I’ve grown up, I’ve realized that my native talents don’t lie in that direction.

I’m not totally hopeless. I’m a half decent writer and four or five years of dedicated effort away from approaching a professional level of writing. I’m also a father, my family’s primary breadwinner, a full time undergraduate student- with intentions towards graduate school- and a husband. There isn’t room in my life for four years of dedicated effort at something that will fail to feed my daughter. So, I’m maybe twenty years of casual effort away from approaching a professional level of talent.

What I am good at is business and marketing. I could make a damn good run at making a living in a publishing related job. I’d certainly enjoy a job in the industry, hell I’d probably like it a lot more than being a writer. But it isn’t being a writer. Even knowing that I would make more money, and probably be happier, it’s hard to let go of a dream that I’ve held since I was twelve.

So in the next few weeks you’ll be seeing a new series on the blog: The Future of Me. I’ll be talking about my plans for building a career that I can love, do well in, and hopefully support my family.

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The Future of Storymongering: Trade Fiction

Working at a small press you quickly realize print fiction is a bad investment. The numbers just don’t make sense. It takes $15,000-$100,000 to bring a book to market, depending on run size, how much the press can do in house, and what advance the author is paid. It’s an enormous investment. For a first time author the press won’t make it back.
 
Beyond that, any book a press has in wholesale distribution is an enormous liability. It’s easy to have net zero, or even net negative, sales with the national distributors. Net negative happens when the distributor returns all the books they bought from the press and books that independent booksellers bought from the press directly. When that happens the press doesn’t only lose production costs and advance. It is on the hook for out bound shipping, return shipping, the labor costs, and any royalties it might have paid the author. The system simply doesn’t make sense, which is why you see so many small presses closing their doors.
 
It is also the reason you see so many presses starting authors as e-book only. E-book fiction is a much more reasonable investment for a small press. An e-book costs around $5,000 to make well, regardless of number of copies it sells, and there is no return liability associated with e-books.
 
The only way physical print runs make sense, is for the press to pre-sell enough books, directly to end readers, to cover the entire cost of the run. It takes about 400 direct sales to pay for a 5,000 book run. That isn’t a difficult sales target for an author with a moderate following.
 
If an author is doing well with e-book sales, and develops a readership, it makes sense to do a hardcover collector’s run. The important thing here is that all the profit is going to come from direct sales. Once the run is profitable a press can afford to gamble with wholesale distribution. Wholesale might lose money, but it might also bring in new readers for future direct and e-book sales. Wholesale distribution is an expensive marketing channel, not as a profit center.

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Book Review: “The Hidden Institute” by Brand Gamblin

I don’t read a lot of steampunk- by which I mean I’ve never actually read any steampunk and I’ve only listened to one audiobook. It’s subgenre I’ve never taken seriously, and never had any intention of picking up. But after re-reading  Dicken’s “A Tale of Two Cities” I was in the mood for something Victorian flavored that didn’t require my brain.  I grabbed Brang Gamblin’s “The Hidden Institute” from podiobooks and was pleasantly surprised.  The book is a lot of fun for some light listening in the car.

The novella tells the story of Cliffy, a street rat in a steam punk-esque,neo-Victorian future. When Cliffy videotapes a lord standing over the corpse of his valet he blackmails his way into the Malcom Rutherford Holden Istitute of Regentrification, a.ka. the Hidden Institute, an illegal school that teaches the lower classes to infiltrate the gentry.  If Hogwarts was a neo-Victorian academy for Gentlemen Bastards it would be the Hidden Institute. Once there he has to contend with a clockwork manservant, a league of assassins-in-training secreted among the students, and a cadre a beautiful, young noble women determined to unmask Cliffy’s kind and see them hung.

The whole novella is a lot of fun and had more than enough adventure and Brothers Burn music to skate you past the few small plot holes.  If your looking for a quick read or listen to just enjoy without much thought you won’t find much better.

Rising above your station can be deadly.

Cliffy is a child born on the streets of a Neo-Victorian world. Witnesses to a murder, he blackmails a nobleman, receiving a unique bribe. In exchange for his silence, the nobleman introduces him to the Malcolm Rutherford Holden Institute of Regentrification. There, Cliffy learns to walk, talk, and act like a nobleman, so that he may infiltrate high society. But that type of fraud is punishable by death, and when Cliffy uncovers a plot to assassinate a head of state, he’s hunted by more than just the aristocracy.

Royal intrigue, daring escapes, sub-dermal machines, and bear polo. A grand adventure in a not-so-distant world.

-description from Podiobooks.com

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5 Lessons Learned in a Small Press’ Warehouse

Some things I’ve learned in my time as an intern.

  1. Paper is heavy
  2. Returns suck.
  3. Ingram will order ten books and return thirteen.
  4. 85% of returns will be damaged and unsellable.
  5. 50% of the returns that aren’t damaged will have bookstores’ stickers on them, and so will be unsellable.
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If Pirates Ran Barnes&Noble

We’ve all read the New York Times article about Barnes&Noble’s struggle to reinvent itself in the age of the ebook.  You’ve all posted about it, or talked about it ad nauseum.  There’s no reason for me to talk about it here.  What you might not have seen was Eco-Libris blog post concerning the inevitability of B&N’s bankruptcy filing.  I agree would agree with all of his points if I thought William Lynch not discussing the details of B&N’s long term plans with a reporter meant B&N did not have those plans. But, what the post did do was get me thinking what I would do to save Barnes&Noble if I were the CEO.

  1. Expand the Barnes & Noble Cafe- There are two B&N’s where I live and the B&N Cafe’s usually have more people in them than the rest of the store.  So I’d double the floor space of the cafe’s and convert them into full fast casual restaurants.  Fast casual restaurants, like Panera, have shown great growth and Barnes&Noble already has the branding, location, and parking to step right into the business.  If all B&N really needs is  more people in stores to sell them ebooks this would get them there.
  2. Drastically Increase Author Appearances and Community Events- Whenever possible there’s be a meal time book signing, reading, or lecture by a big name author in my fast-casual cafes.  Publisher’s marketing departments would have an online portal to plan out book tour routes and reserve dates for events.  Local publishing houses, authors, and could just plug in to a open slot every other Friday night for signings, lectures, or whatever.
  3. Get Nook in Independent Bookstores- The enemy of my enemy is my friend. They might hate you Mr. Lynch, but they hate Jeff Bezos so much more.  They want in on this whole e-book thing.  They want the money for themselves.  They want Amazon not to have the money just as badly.  You want Amazon’s marketshare to show your stockholders. Put past differences aside and work together.  Offer Nooks through independent bookstores.  The bookstore gets 50-70% of whatever you make for any sales made on a device purchased in the store.  You’d never sell enough of “Bookstore Nooks powered by Barnes&Noble” that the money lost to the bookstore’s would matter to you.  But you get to give Amazon the finger and claim the PR win as champion of all brick and mortar book stores.

Anyone else, equally lacking in meaningful retail experience, know how to fix Barnes&Noble?

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I Want To See More Of This.

I’m an intern at a small press. I call a lot of independent bookstores. A lot. Almost always business is slow, they are reducing inventory, or all too often thinking of closing there doors forever. When I call a prospective account that is opening a bookstore it makes me happy. When they need to hang up because they have customers in the store it makes me even happier. Screw making a sale, just stay too busy to talk to me.

So calling Avid Bookshop of Athens, Georgia really made my day. Looking at their website they seem to be doing everything right. Popular opinion is indie bookstores need to build a community around themselves in order to survive. Janet Geddis, the owner, got the community involved before ever opening her doors. She raised money through IndieGoGo, got involved with the buy local scene, and most importantly, she asked her customers what they wanted out of her bookstore.

I hope Avid keeps up the good work and thrives. The world needs more indie bookstores. Janet, you’re my person of the day. People of Athens, go buy books.

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There And Back Again

Just saw the first trailer for The Hobbit.  I am so excited about that movie.

 

 

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Nine Books With a Special Place in My Heart

I was at Target the other day and saw a copy of Animorphs: The Invasion by K.A. Applegate sitting in the books section.  I haven’t seen, or thought about, a copy of the Animorphs for years.  but I remember years of eagerly waiting for the release of the next Animorphs, absolutely convinced the world would if I didn’t get a copy the second it hit the shelf.  If I wasn’t absolutely broke I would have bought a copy for old time’s sake.  And to save whatever kid that bought it  from a lifetime of geekdom.

Seeing The Invasion got me thinking about all the books that have really meant something to me over the years.  Not books that necessarily changed my life, but the books I love. The ones that hold a special place in my heart.  The ones I’d pick up just to remember what they felt like the first time I read them.  It would be impossible to say which is my favorite, so this list is arranged by chronological order of my reading them.

1: Animorphs: The Invasion by K.A. Applegate

  Aliens that gave you superpowers, turning into animals, secretively defending the world from evil aliens (who happened to include the principal),  and a flip-book cartoon in the bottom corner.  Animorphs had everything ten year old me could ask for out of a book.  The series was so many firsts for me.  It was the first book I ever borrowed from a friend because they thought I would enjoy it.  It was the first time a story ever sucked me in and didn’t let go until it spit me out on to the back cover.  It was the book that introduced me to the agony of waiting for a sequel.  Animorphs will always hold a special place in my heart for teaching me that I could read a book simply because I wanted to.

 

2: Magician: Apprentice by Raymond E. Feist

I can’t find  link, but I remember reading a piece of an interview by Feist where he said something to the effect “I didn’t know what made a good book when I wrote Magician, so I just told a ripping good yarn.”   Well, when I read Magician Apprentice I had no idea what made a good book either, but I knew how to have a good time reading a good yarn.  Magician: Apprentice marked the first book I ever read the was written for adults.  It was also the first book I ever read that was over two hundred pages.

 

 

3: The Eye of The World by Robert Jordan

I lied. This one.  Absolute favorite.  My grandparents gave me an autographed, trade paper back copy of Eye of The World for Christmas when I was twelve.  It was huge and intimidating and way, way bigger  but it was a Christmas present,than anything I had ever read.  But it was also autographed, and a Christmas present, and according to my grandparents, the author also lived in Charleston.  I was intrigued and obligated and started reading.  The Eye of the World blew my mind.  It drew on Arthurian legends, it played with cultural and literary concepts I’d never thought about, it had a unique and amazing magic system.  This is the book that made me realize that I wanted to be a writer.  I dust off the library’s copy every year or two (my trade paperback had to be retired when pages started falling out) because  you never really forget your first love.

 

4: Storm Front by Jim Butcher

What do you get when you cross Buffy: The Vampire Slayer, The Maltese Falcon and a beat up  VW Bug?   A quick read, a whole hell of a lot of fun, and a bridge to the realization that grown ups occasionally read books without made up countries.

 

 

 

5: Vahalla Rising by Clive Cussler

Baby steps people, baby steps.  You don’t go from strict genre nerd to a balanced literary diet without some embarrassing steps in between.  Clive Cussler might be the literary equivalent of the Hostess cupcake. He might write from a very strict formula.  He might pay less attention than most action movies to details like probability and the laws of physics.  But Dirk Pitt doesn’t slay a single dragon or cast the tiniest spell.  So, you know, progress…

 

 

6: His Majesty’s Dragon by Naomi Novik

….And relapse.  But seriously, this is a great book and a phenomenal first novel.  If you were ever curious how the Napoleonic wars would have gone if the nations Europe had corps of sentient dragons fighting for them then this is your book.

 

 

 

 

7: Master and Commander by Patrick O’Brian

Patrick O’Brian taught me all sorts of neat things about naval life in the Napoleonic Era.  For instance, the main difference between naval officers and pirates was how regularly a mariner filed their taxes

Master and Commander was my first foray into serious , well researched historical fiction.  It got me reading about things that actual happened or easily could have happened.  Most importantly O’Brian’s interviews and author’s notes introduced me to the literary values of historic record.  It had never before occurred to me that I could look at a British captains log, or a copy of the Army Navy Journal from 1856.

 

8:  The Sherlockian by Graham Moore

Another great book that I got as a present.  The Sherlockian is a fun murder mystery, chock full of knowledge about Conan Doyle and Sherlockiana.  It is also pleasantly lacking in consulting detectives.  Most of all, and I’m embarrassed to admit it, The Sherlockian caused me to go onto reading the Sherlock Holmes canon for the first time.

 

 

 

9: Quarter Share by Nathan Lowell

What’s this you say?  A good coming of age story? Set on a clipper ship? In space?!  Nathan Lowell managed to push damn near every nerd button I have. To top it all of, he gives the entire series away for free in audiobook form.  Quartershare introduced me to podiobooks.com: a magical place where broke, 26 year old fathers can find awesome, free fiction that is conveniently divided into drive to work sized chunks.

 

That’s my list. What books hold a special place in your heart?

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Hoist The Black Flag!

Storymonger: n. One who is professionally engaged in the selling of stories.

This a book blog, but it is not just a blog for readers.

This is a blog for storymongers. It’s for those of us foolish enough to try to earn our living in quixotic attempt to bring more stories to the world. If you are an author, publisher, bookstore owner, employer, or librarian (or interested in the thoughts of any of these people) stick around. Vaguely Piratical is for you.  I hope to turn Vaguely Piratical into a place where people interested in storymongering can talk about their craft.  If all goes well there will be a lot  posts from people a lot more knowledgeable than myself.  That having been said, this is also my personal blog. You’ll find my thoughts on books I read, movies I see, life, writing, the future of books, piranha, and whatever else catches my fancy.

As for me, my name is Will and I wear many hats. I’m a genre junkie, part-time pirate*, amateur storymonger, intern at [url=www.jogglingboardpress.com]Joggling Board Press[/url], full-time undergraduate student, paralegal, husband and father.

Oh yeah, one more thing…

Yes, I have my own Jolly Roger. Why don't you?

 

Yo ho!

 

*The only piracy I support requires black powder and sailcloth.

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